In the first week of the implementation of China’s new national subsidy policy—commonly referred to as the “New Guo Bu”—market response has been enthusiastic, with significant sales growth across multiple consumer product categories. The policy, officially a state-backed “trade-in-for-new” subsidy program, aims to stimulate domestic consumption and accelerate the transition toward green, low-carbon living. Data shows that the top-selling products during the first week fall into three main categories: major household appliances, new energy vehicles (NEVs), and smart digital devices. Energy-efficient home appliances—such as air conditioners, refrigerators, and washing machines rated at Grade 1 energy efficiency—have become consumer favorites due to generous subsidies and long-term energy savings. NEVs saw sales surge by over 40% week-on-week, driven by combined national and local incentives. Meanwhile, smartphones, tablets, and other 3C electronics eligible for trade-in programs also experienced strong demand. Notably, lower-tier cities and county-level markets have shown remarkable consumption potential, emerging as key beneficiaries of this policy. Experts suggest that the “New Guo Bu” not only boosts short-term spending but also supports long-term industrial upgrading and sustainable consumption patterns.
“新国补”政策实施首周，市场反应热烈，多类消费品销量显著攀升。所谓“新国补”，是指国家近期推出的以旧换新补贴政策，旨在刺激消费、推动绿色低碳转型。数据显示，首周销售最火爆的产品集中在大家电、新能源汽车和智能数码设备三大品类。其中，一级能效的空调、冰箱、洗衣机等绿色家电因补贴力度大、节能效果好，成为消费者首选；新能源汽车则受益于置换补贴叠加地方优惠政策，销量环比增长超40%；此外，支持以旧换新的智能手机、平板电脑等3C产品也迎来抢购热潮。值得注意的是，三四线城市及县域市场的消费潜力被有效激活，成为本轮政策红利的重要受益区域。专家指出，“新国补”不仅拉动了短期消费，更在推动产业升级和可持续消费方面发挥长远作用。
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