Recently, the owner of the popular snack chain ‘Ku Ku Ma’ (literally ‘Crying Horse’) announced that prices will not be raised in the near term, drawing widespread attention online. Known for its affordable pricing and high value-for-money offerings, ‘Ku Ku Ma’ has become a favorite among young consumers thanks to its uniquely shaped and delicious signature snacks. Amid rising costs of raw materials and logistics—factors prompting many food businesses to increase prices—the founder took to social media to reassure customers: ‘We understand everyone’s financial pressure and truly appreciate your ongoing support. That’s why we’ve decided to keep our current prices unchanged at least through this year.’The statement quickly trended online, with netizens praising the brand as a ‘conscientious business.’ Analysts note that in an environment where consumer confidence is still recovering, this price-stability strategy not only strengthens customer loyalty but also enhances the brand’s reputation in a highly competitive market. Internally, ‘Ku Ku Ma’ has managed cost pressures by optimizing its supply chain and improving operational efficiency, demonstrating strong risk resilience and long-term vision.Some observers caution, however, that sustained cost increases could threaten the company’s long-term sustainability if prices remain frozen indefinitely. In response, the owner emphasized they are closely monitoring market conditions and pledged transparent communication with customers should any future adjustments become necessary. Overall, ‘Ku Ku Ma’s’ commitment to stable pricing reflects both gratitude toward its customers and steadfast dedication to its brand values.
近日，网络热传的‘哭哭马’老板公开表示短期内不会涨价，引发广泛关注。‘哭哭马’是一家以高性价比和亲民价格著称的连锁小吃品牌，因其招牌产品外形可爱、口感独特而深受年轻人喜爱。近期受原材料成本上涨、物流费用增加等多重因素影响，不少餐饮企业纷纷上调价格，但‘哭哭马’创始人在社交媒体上明确回应：‘我们理解大家的压力，也感谢顾客一直以来的支持，所以决定坚持不涨价，至少在今年内维持现有价格。’这一表态迅速登上热搜，被网友称为‘良心企业’。分析人士指出，在当前消费信心尚未完全恢复的背景下，‘哭哭马’选择稳价策略不仅有助于巩固客户忠诚度，也能在竞争激烈的市场中树立良好品牌形象。此外，该品牌通过优化供应链、提升运营效率等方式内部消化成本压力，展现了其较强的抗风险能力和长期经营理念。不过也有声音提醒，若成本持续攀升，长期不涨价可能影响企业可持续发展。对此，老板表示会密切关注市场变化，并承诺如有调整将提前与消费者沟通。总体来看，‘哭哭马’的稳价承诺既是对消费者的回馈，也是对自身品牌价值的坚守。
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