During the winter of 2023, Harbin rapidly gained nationwide and even global attention thanks to its unique ice-and-snow culture, warm hospitality, and creative city marketing. From the Ice and Snow World to Central Street, and from sliced frozen pears to bus drivers doubling as tour guides, Harbin not only showcased the charm of northern China’s winter scenery but also won hearts with sincerity and warmth. Behind this phenomenon lies strong government support for cultural tourism, enthusiastic public participation, and the amplifying effect of word-of-mouth on social media. Harbin’s success is no accident—it results from both long-term preparation and timely execution. The city boasts a solid foundation in ice-and-snow tourism, and it has gone the extra mile in enhancing visitor experiences through thoughtful touches like complimentary hand warmers, free ginger tea, and volunteer guides. Additionally, short-video platforms have significantly accelerated Harbin’s viral popularity, creating a phenomenon-level tourism boom. Harbin’s rise not only boosts the local economy but also offers other cities a model for integrating culture with tourism and delivering human-centered service.
2023年冬季，哈尔滨凭借其独特的冰雪文化、热情好客的服务和极具创意的城市营销迅速‘火出圈’，成为全国乃至全球游客关注的焦点。从冰雪大世界到中央大街，从冻梨切盘到公交司机兼职导游，哈尔滨不仅展示了北国风光的魅力，更以真诚与温度打动人心。这一现象背后，是当地政府对文旅产业的高度重视、全民参与的热情以及社交媒体时代口碑传播的放大效应。哈尔滨的成功并非偶然，而是长期积累与短期爆发的结合：一方面，它拥有深厚的冰雪旅游资源基础；另一方面，在游客体验细节上下足功夫，如增设暖宝宝、免费姜茶、志愿者引导等贴心服务，极大提升了游客满意度。此外，短视频平台的推波助澜也让‘尔滨’迅速走红，形成现象级文旅热潮。哈尔滨的出圈，不仅带动了本地经济，也为其他城市提供了文旅融合与人性化服务的范本。
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