Recently, news that ‘a social media influencer imitating actor Zhang Songwen charges 20,000 RMB for a one-minute video’ has sparked widespread discussion. Zhang Songwen, acclaimed for his breakout role in the hit drama ‘The Knockout,’ is admired for his nuanced acting and down-to-earth persona. As his popularity soars, numerous impersonators have emerged on short-video platforms—some top-tier accounts even advertising custom one-minute videos at 20,000 RMB. These services typically include promotional voiceovers, personalized greetings, or scripted skits that mimic Zhang’s appearance, tone, and signature mannerisms to attract brand deals. Although these creators are not Zhang himself, their striking resemblance grants them influence among certain audiences. However, this trend raises concerns: it may infringe on image rights or mislead consumers, and highlights how celebrity appeal is rapidly replicated and monetized in today’s short-video economy. Experts caution brands to carefully assess legal risks and public perception when engaging such impersonators, while urging platforms to strengthen content moderation to prevent false endorsements or intellectual property violations.
近日，一则关于‘模仿张颂文的网红1分钟视频报价2万元’的消息引发热议。张颂文作为凭借《狂飙》爆红的实力派演员，其沉稳、细腻的表演风格和低调亲民的形象深受观众喜爱。随着其人气飙升，一些短视频平台上的模仿者开始大量涌现，其中部分头部模仿账号甚至打出‘1分钟定制视频收费2万元’的高价。这类服务通常包括口播广告、祝福语录制或剧情短片，利用张颂文的外形、语调乃至标志性动作吸引品牌合作。尽管这些模仿者并非本人，但因高度还原其神态与气质，在特定受众中具有一定影响力。不过，此类行为也引发争议：一方面可能涉嫌侵犯肖像权或误导消费者；另一方面，也反映出当下短视频经济中‘名人效应’被快速复制和商业化的现象。专家提醒，品牌在选择此类合作时需谨慎评估法律风险与公众认知，而平台也应加强内容审核，防止虚假代言或侵权行为的发生。
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