Following the viral ‘calling friends’ trend in Chongqing, Anhui province has sparked a new wave centered around the traditional custom of ‘slaughtering the year-end pig.’ Known locally as ‘An Nian Zhu,’ this practice involves rural households slaughtering pigs they’ve raised all year just before the Lunar New Year. The meat is used to make preserved delicacies like cured pork and sausages, and shared with family and friends—a symbol of harvest, reunion, and bidding farewell to the old year.Recently, young people have revitalized this age-old tradition through short videos on social media, turning it into a social and entertaining event. By ‘calling friends’ online to join in the pig-slaughtering, feasting, and filming, they blend heritage with modern digital culture. Similar to Chongqing’s trend, Anhui’s ‘year-end pig’ phenomenon reflects a fusion of local customs and contemporary communication methods. It not only rekindles memories of rural life but also draws urban youth back to traditional festivals and countryside experiences. This mix of ‘rustic charm’ and ‘internet flair’ is emerging as a fresh expression of cultural confidence and rural revitalization. Experts suggest that with proper guidance, such folk activities could boost rural tourism, promote local agricultural products, and support the living transmission of intangible cultural heritage.
继重庆“摇人”热潮之后，安徽也掀起了一股“按年猪”的民俗新风潮。所谓“按年猪”，是安徽部分地区在春节前保留的传统习俗，指农户在腊月宰杀自家养了一整年的猪，用于制作腊肉、香肠等年货，并邀请亲朋好友共同分享，寓意丰收、团圆与辞旧迎新。近年来，这一传统活动被年轻人以短视频形式重新演绎，赋予其社交属性和娱乐色彩——“摇人”即通过社交媒体召集朋友一起参与杀猪、吃肉、拍视频，既传承了年俗，又增强了人际互动。与重庆“摇人”文化类似，安徽的“按年猪”也体现了地方特色与现代传播方式的融合。它不仅唤起了人们对乡土文化的记忆，也让城市青年重新关注农村生活和传统节庆。这种“土味”与“潮流”结合的现象，正成为乡村振兴和文化自信的一种新表达。专家指出，此类民俗活动若能合理引导，不仅能促进乡村旅游和农产品销售，还能推动非物质文化遗产的活态传承。
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