He Jiaolong, formerly a grassroots official in Yili Prefecture of Xinjiang, gained widespread online fame as the ‘Deputy County Head on Horseback’ through short video platforms. Dressed in ethnic attire and galloping across vast landscapes, her videos not only showcased Xinjiang’s breathtaking natural beauty but also projected an image of approachable, hands-on public servants. More significantly, she transformed online attention into tangible support for local farmers by live-streaming promotions of Xinjiang’s specialty agricultural products—such as honey, dried fruits, and dairy goods—helping rural households increase their incomes. Under her influence, high-quality goods from Yili and beyond reached consumers nationwide, enhancing regional brand recognition. In 2023, He was reassigned to a new post, but she left behind more than millions of followers; she pioneered a model of harnessing digital traffic for local development. People remember her not just for her charisma, but for ensuring that the benefits of internet-era visibility stayed in Xinjiang, fueling rural revitalization and ethnic unity. Her story stands as a modern exemplar of how grassroots officials can effectively leverage new media to serve their communities.
贺娇龙，曾是新疆伊犁州的一名基层干部，因在短视频平台上以‘马背上的副县长’形象走红网络。她身着民族服饰、策马奔腾的视频不仅展现了新疆壮美的自然风光，也传递出当地干部亲民、实干的形象。更重要的是，她将流量转化为助农带货的实际行动，通过直播推广新疆特色农产品，如蜂蜜、干果、乳制品等，帮助当地农牧民增收致富。在她的带动下，伊犁乃至整个新疆的优质产品走向全国，提升了区域品牌影响力。2023年，贺娇龙因工作调动离开原岗位，但她留下的不仅是数百万粉丝的关注，更是一种‘用流量服务地方发展’的新思路。人们追忆她，并非仅因其个人魅力，而是感念她把互联网时代的流量红利真正留在了新疆，用于推动乡村振兴与民族团结。她的故事，成为新时代基层干部善用新媒体、服务群众的典范。
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