He Jiaolong is a grassroots official from the Ili Kazakh Autonomous Prefecture in Xinjiang, who gained widespread online attention for promoting local tourism and agricultural products through short videos—often riding a horse. Affectionately dubbed the ‘Deputy County Head on Horseback’ by netizens, she once candidly remarked, ‘Riding a horse isn’t easy.’ This simple statement carries profound meaning. On one level, it reflects the genuine effort and hardship she endures while promoting her hometown—galloping across plateaus and grasslands requires not just solid equestrian skills, physical stamina, and adaptability to harsh natural conditions, but also deep familiarity with local culture. On another level, her words symbolize the broader challenges faced by grassroots officials in rural revitalization: they must understand policy, communicate effectively, endure hardship, stay connected to local communities, and even break from traditional roles to tell their region’s story in innovative ways. Through her hands-on approach, He Jiaolong has skillfully blended cultural confidence, ethnic characteristics, and modern media, boosting both tourism and agricultural sales in her area. Her ‘difficulty’ embodies the quiet dedication of countless frontline workers striving to build a better rural China.
贺娇龙是新疆伊犁哈萨克自治州的一位基层干部，因在短视频平台骑马推介当地旅游和农产品而走红网络，被网友亲切称为‘马背上的副县长’。她曾坦言：‘骑马不是件容易事儿’，这句话看似简单，实则蕴含深意。一方面，它反映了她在推广家乡过程中所付出的真实努力与艰辛——在高原、草原上策马奔腾并非表演，而是需要扎实的骑术、强健的体魄和对自然环境的适应能力；另一方面，这句话也象征着基层干部在乡村振兴一线所面临的挑战：既要懂政策、会沟通，又要能吃苦、接地气，甚至要突破传统形象，用新方式讲好地方故事。贺娇龙通过亲身实践，将文化自信、民族特色与现代传播手段巧妙结合，不仅带动了当地旅游和农产品销售，也展现了新时代基层干部的担当与创新精神。她的‘不容易’，正是无数默默奉献在乡村一线工作者的真实写照。
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