He Jiaolong is a grassroots official from Zhaosu County in Yili, Xinjiang, who gained widespread online attention for her viral videos riding horseback through snowy landscapes to promote local tourism and agricultural products. She once candidly remarked, ‘Riding a horse isn’t an easy thing.’ Though seemingly simple, this statement carries deeper meaning. On one hand, it reveals the genuine effort and hardship behind her promotional videos—she had to repeatedly practice horseback riding, endure freezing temperatures, and push through physical exhaustion to capture the perfect shot. On the other hand, it reflects the broader challenges faced by grassroots officials in the new era. In promoting rural revitalization and cultural tourism, they must not only fulfill traditional administrative duties but also master digital media skills, engage with public attention, and sometimes even appear on camera themselves to market local goods. He Jiaolong’s admission of difficulty offers an honest glimpse into the complex, often underappreciated work of frontline public servants—and resonates as a symbol of dedication among countless unsung heroes working at the grassroots level.
贺娇龙是新疆伊犁昭苏县的一位基层干部，因在雪地中策马奔腾、为当地旅游和农产品代言的短视频而走红网络。她曾坦言：‘骑马不是件容易事儿’，这句话看似简单，实则蕴含深意。一方面，它反映了她在拍摄宣传视频背后所付出的真实努力与艰辛——为了呈现最佳画面，她需要反复练习骑术，克服寒冷与体力挑战；另一方面，也折射出基层干部在新时代开展工作的不易。面对乡村振兴、文旅推广等任务，他们不仅要具备传统工作能力，还需掌握新媒体技能、适应公众关注，甚至亲自上阵‘出镜带货’。贺娇龙的‘不容易’，正是无数扎根一线、默默奉献的基层工作者的真实写照。她的坦诚不仅拉近了与公众的距离，也让人们更理解基层工作的复杂性与价值。
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