Recently, Rosewood Hotel Group has clearly stated that neither the group nor any of its brands are for sale. This announcement aims to dispel market rumors and reaffirm the company’s commitment to its long-term strategic vision. Owned by Chow Tai Fook Enterprises since its acquisition in 2011, Rosewood Hotel Group has consistently focused on the ultra-luxury segment, operating globally under several distinctive brands including Rosewood Hotels & Resorts, New World Hotels & Resorts, and Pentahotels. The group emphasized that there are currently no plans for a sale and that it remains fully dedicated to enhancing service excellence, expanding its global footprint, and advancing its commitments to sustainability and cultural preservation. Central to Rosewood’s philosophy is ‘A Sense of Place,’ ensuring each property deeply reflects the local culture, history, and spirit of its destination, offering guests uniquely meaningful luxury experiences. This statement not only underscores the group’s confidence in its brand equity but also signals continued stability and growth to investors and customers alike.
近日，瑰丽酒店集团（Rosewood Hotel Group）明确表示，集团及其旗下所有品牌均不出售。这一声明旨在澄清市场上的不实传闻，并重申其长期发展战略的稳定性。瑰丽酒店集团隶属于周大福集团，自2011年被收购以来，始终坚持以高端奢华定位深耕全球市场，旗下拥有包括瑰丽酒店（Rosewood Hotels & Resorts）、新世界酒店（New World Hotels & Resorts）以及Pentahotels等多个品牌。集团强调，当前并无任何出售计划，将继续专注于提升服务品质、拓展全球布局，并深化在可持续发展与文化传承方面的承诺。瑰丽酒店以‘A Sense of Place’（目的地感）为核心理念，每一家酒店都深度融入当地文化与历史，为宾客提供独特而富有意义的奢华体验。此次声明不仅彰显了集团对自身品牌价值的信心，也向投资者和客户传递了持续稳健发展的信号。
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