Recently, He Jiaolong, Deputy Director of the Culture and Tourism Bureau of Yili Prefecture in Xinjiang, became visibly emotional and choked up during a live stream when questioned about allegedly ‘wanting to become an internet celebrity.’ Her reaction drew widespread public attention. Facing the camera, she candidly stated that she never aspired to be an influencer; instead, she felt a deep sense of responsibility toward her hometown and aimed to promote local agricultural products through short videos and live streaming to help farmers and herders increase their incomes. ‘It’s not about chasing views—it’s about improving people’s livelihoods,’ she said.Since 2020, He has used platforms like Douyin (TikTok) to showcase Yili’s natural beauty and specialty goods, earning broad online support thanks to her down-to-earth image and dedication. However, as her influence grew, so did criticism, with some arguing that government officials should avoid engaging in online popularity contests. In response, He emphasized that all her activities comply with official policies and that any proceeds are channeled back into public welfare and rural support initiatives.Her tearful moment not only revealed the genuine emotions of grassroots officials but also highlighted the evolving role of civil servants in China’s rural revitalization strategy. Her work exemplifies a new model of integrating government efforts with digital media to drive local economic development.
近日，新疆伊犁州文旅局副局长贺娇龙因在直播带货助农过程中被质疑‘想当网红’而情绪激动、突然哽咽，引发广泛关注。面对镜头，她坦言自己从未想过成为网红，而是出于对家乡发展的责任感，希望通过短视频和直播推广当地优质农产品，帮助农牧民增收。她表示：‘我不是为了流量，而是为了让老百姓的日子过得更好。’贺娇龙自2020年起开始尝试用抖音等平台宣传伊犁的自然风光与特色产品，其亲民形象和实干作风赢得大量网友支持。然而，随着影响力扩大，也引来部分质疑声音，认为公职人员不应涉足网络流量领域。对此，她强调自己的行为始终在政策允许范围内，并坚持将收益全部用于公益和助农事业。此次哽咽瞬间不仅展现了基层干部的真实情感，也让公众更深入理解了新时代公务员在乡村振兴中的多元角色。她的努力体现了政府与新媒体融合的新路径，也为地方经济发展注入了新活力。
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