Recently, the livestreaming e-commerce team ‘Traveling with Hui,’ led by popular host Dong Yuhui, sparked controversy over promoting a product called ‘Mahuang Chicken.’ Some consumers questioned whether the product’s marketing included exaggerated claims or misleading statements, with concerns it might even violate advertising regulations. In response, the customer service team of ‘Traveling with Hui’ promptly addressed the issue, stating they had taken note of public feedback and reaffirmed that all products undergo a rigorous selection process, with promotional content based on verifiable facts and free from false advertising. They clarified that ‘Mahuang Chicken’ is a local poultry breed named after a traditional regional term—it contains no ephedra (a Chinese herb also called ‘mahuang’) or any medicinal additives, and is simply regular edible chicken. The team pledged to enhance product information transparency and welcomed consumer oversight. This timely response has somewhat alleviated public concerns and reflects the growing emphasis on compliance and accountability in the rapidly expanding livestreaming commerce sector.Experts note that as livestream shopping becomes increasingly common, hosts and their teams must exercise greater caution in product descriptions to avoid trust crises stemming from information asymmetry. The clear and prompt communication from ‘Traveling with Hui’ may serve as a reference for handling similar public relations issues in the industry.
近日，知名直播带货主播董宇辉所属的‘与辉同行’团队因推广一款名为‘麻黄鸡’的产品引发争议。部分消费者质疑该产品宣传中存在夸大功效、误导性表述等问题，甚至有声音称其涉嫌违反广告法。对此，‘与辉同行’客服团队迅速作出回应，表示已关注到相关反馈，并强调所售商品均经过严格选品流程，所有宣传内容均有依据，不存在虚假宣传。客服同时说明，麻黄鸡为地方特色禽类品种，其名称源于当地传统叫法，并非含有中药‘麻黄’成分，也无任何药物添加，属于正常食用鸡肉。团队承诺将加强产品信息透明度，并欢迎消费者监督。此次回应在一定程度上缓解了公众疑虑，也体现了直播电商在快速扩张过程中对合规与责任的重视。专家指出，随着直播带货日益普及，主播及团队需更加审慎对待产品宣传用语，避免因信息不对称引发信任危机。‘与辉同行’此次及时、清晰的沟通，或可成为行业处理类似舆情的参考案例。
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