Recently, Jia Guolong, founder of Xibei Catering, published a lengthy post on social media publicly defending Hua Shan, the well-known marketing expert and founder of Hua & Hua. This move comes in response to recent online controversies and criticisms targeting Hua Shan and his marketing methodology. In his post, Jia reflected on the over decade-long collaboration between Xibei and Hua & Hua, highlighting the crucial role Hua’s team played in brand positioning, creation of ‘super symbols,’ and store operation concepts that significantly contributed to Xibei’s growth. He specifically cited iconic slogans like ‘I Love Xibei’ and the restaurant’s visual identity system as outcomes of their deep partnership. Jia emphasized that Hua Shan is not the ‘theory-only, results-ignoring’ figure some critics claim, but rather a results-driven strategic partner. He urged the public to view marketing value rationally and respect the long-term investment and practical experience behind professional services. The post not only demonstrates an entrepreneur’s loyalty to a trusted collaborator but also reflects the growing importance Chinese restaurant brands place on strategic branding amid fierce market competition.
近日，西贝餐饮创始人贾国龙在社交媒体上发布了一篇长文，公开为知名营销专家、华与华创始人华杉正名。此举源于近期网络上对华杉及其营销方法论的争议和质疑。贾国龙在文中回顾了西贝与华与华长达十余年的合作历程，强调华杉团队在品牌定位、超级符号打造及门店运营理念等方面对西贝发展的关键作用。他特别提到‘I Love 西贝’等标志性口号和视觉系统，正是双方深度协作的成果。贾国龙表示，华杉并非外界所误解的‘只讲理论不重实效’，而是真正以结果为导向的战略伙伴。他呼吁公众理性看待营销价值，尊重专业服务背后的长期投入与实战经验。这篇长文不仅体现了企业家对合作伙伴的信任与支持，也折射出中国餐饮品牌在激烈市场竞争中对品牌战略日益重视的趋势。
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