Recently, China’s Cyberspace Administration announced disciplinary actions against a batch of non-compliant online accounts, including the well-known self-media account ‘Wanneng de Daxiong’ (‘The Omnipotent Big Bear’). The account was penalized—through measures such as functional restrictions, suspension of updates, or even closure—for spreading false information, sensationalizing trending topics, and disrupting the order of online communication. This enforcement is part of the ongoing ‘Clear and Bright’ campaign aimed at curbing online rumors, deceptive marketing, malicious hype, and other forms of digital misconduct to foster a healthier online environment. Previously known for commentary on technology, business, and internet trends, ‘The Omnipotent Big Bear’ had amassed millions of followers on social media, making its sanction widely noticed and signaling regulators’ growing scrutiny of content compliance among influencers. Experts emphasize that while self-media creators benefit from traffic-driven visibility, they must also uphold social responsibility and abide by laws—avoiding the dissemination of unverified claims or emotionally charged narratives merely for attention. This latest action underscores a clear message: high viewership is not immunity; legal compliance remains the foundation for sustainable influence.
近日，国家网信办通报处置了一批违规网络账号，其中包括知名自媒体‘万能的大熊’。该账号因存在发布不实信息、炒作热点事件、扰乱网络传播秩序等行为，被依法依规采取限制功能、暂停更新乃至关闭等处置措施。此次行动是‘清朗·网络空间治理’系列专项行动的一部分，旨在整治网络谣言、虚假营销、恶意炒作等乱象，维护健康有序的网络生态。‘万能的大熊’曾以评论科技、商业和互联网现象著称，在社交媒体上拥有数百万粉丝，其被处置引发广泛关注，也释放出监管部门对自媒体内容合规性要求日益严格的信号。专家指出，自媒体在享受流量红利的同时，必须承担相应社会责任，遵守法律法规，不得为博取眼球而传播未经核实的信息或煽动情绪。此次通报再次提醒内容创作者：流量不是‘免罚金牌’，守法合规才是长久发展的基石。
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