Recently, reports have emerged suggesting that Apple’s position as TSMC’s largest customer is under threat. For years, Apple has held the top spot thanks to massive orders for its A-series and M-series chips, contributing roughly 25% of TSMC’s revenue. However, surging demand from NVIDIA—particularly for advanced-process chips like the H100 GPU used in AI training—has rapidly increased its wafer orders at TSMC. Industry analysts note that in Q2 2024, NVIDIA’s order value briefly matched or even surpassed Apple’s, becoming a key driver of TSMC’s revenue growth.This shift reflects a broader transformation in global semiconductor demand: the AI boom is fueling explosive growth in high-performance computing chips, while the consumer electronics market remains relatively sluggish. Although Apple will likely maintain a close partnership with TSMC—especially in adopting 3nm and more advanced nodes—its share of TSMC’s total revenue may gradually decline. TSMC is also actively pursuing customer diversification to reduce reliance on any single client. Overall, the potential loss of Apple’s “top customer” status signals not just a change in corporate dynamics, but a larger industry pivot from mobile devices toward AI infrastructure.
近期，市场传出苹果在台积电的第一大客户地位正面临挑战。长期以来，苹果凭借其A系列和M系列芯片的巨大订单量，稳居台积电最大客户宝座，贡献了后者约25%的营收。然而，随着英伟达对先进制程芯片（如用于AI训练的H100 GPU）需求激增，其在台积电的投片量迅速攀升。据业内分析，2024年第二季度，英伟达的订单金额已逼近甚至短暂超过苹果，成为台积电营收的重要增长引擎。这一变化背后反映的是全球半导体需求结构的深刻转型：人工智能热潮推动高性能计算芯片需求暴涨，而消费电子市场则相对疲软。尽管苹果仍将在未来一段时间内保持与台积电的紧密合作，尤其是在3纳米及更先进制程上的布局，但其单一客户的营收占比可能逐步下降。台积电也在积极拓展客户多元化战略，以降低对单一客户的依赖风险。总体来看，苹果“最大客户”头衔的动摇，不仅是企业间竞争格局的变化，更是整个科技产业重心从移动终端向AI基础设施转移的缩影。
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