In 2024, Mercedes-Benz has launched its ‘largest-ever product offensive’ in company history, aiming to accelerate its electrification strategy and reinforce its leadership in the global luxury automotive market. According to official announcements, the brand will introduce more than 10 new or updated models this year, spanning battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs), and high-efficiency internal combustion engine models. Several key launches target the premium EV segment, including the all-new EQE SUV, the refreshed EQS, and new offerings from the high-performance AMG electric sub-brand. Beyond sheer volume, this product push emphasizes advanced technology integration and enhanced customer experience—featuring the next-generation MB.OS operating system, Level 2+ advanced driver-assistance systems, and extended-range battery platforms. Mercedes-Benz also plans to optimize its global production footprint and supply chain to improve delivery efficiency amid intensifying competition. CEO Ola Källenius stated that 2024 marks a pivotal year for the company’s ‘electrification leap,’ with the goal of significantly increasing EV sales share while maintaining profitability. This strategic move not only aligns with global carbon neutrality trends but also underscores Mercedes-Benz’s long-term commitment to intelligent and sustainable mobility.
2024年，梅赛德斯-奔驰启动了其历史上“规模最大的产品攻势”，旨在加速电动化转型并巩固其在全球豪华汽车市场的领先地位。据官方披露，今年奔驰将推出超过10款全新或改款车型，涵盖纯电动车（BEV）、插电式混合动力车（PHEV）以及高效内燃机车型，其中多款聚焦于高端电动细分市场，如全新EQE SUV、改款EQS以及高性能AMG电动子品牌的新作。此次产品攻势不仅数量空前，更强调技术整合与客户体验升级，包括搭载新一代MB.OS操作系统、L2+级智能驾驶辅助系统以及更长续航的电池平台。此外，奔驰还计划通过优化全球生产布局和供应链，提升交付效率，以应对日益激烈的市场竞争。公司CEO康林松（Ola Källenius）表示，2024年是奔驰‘电动化跃进’的关键之年，目标是在保持盈利能力的同时，实现电动车销量占比的显著提升。这一战略不仅回应了全球碳中和趋势，也彰显了奔驰在智能化与可持续出行领域的长期承诺。
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