Recently, a leading live-streaming industry base has officially been established in Chenghua District, Chengdu, marking a pivotal step in the city’s strategic layout in the digital economy and new consumption sectors. Jointly developed by industry-leading enterprises and local government, the base focuses on core areas such as live commerce, content creation, digital marketing, and MCN agency incubation, aiming to build an integrated ecosystem for talent development, technological innovation, and industrial aggregation. Leveraging its prime location, robust infrastructure, and supportive policies for emerging industries, Chenghua District has become a key hub attracting top-tier resources. Upon completion, the base is expected to generate thousands of jobs, incubate hundreds of local live-streaming-related enterprises, and accelerate the digital transformation of traditional sectors such as retail, tourism, and manufacturing. This initiative not only reinforces Chengdu’s status as a digital economy powerhouse in western China but also offers a ‘Chenghua model’ for the high-quality development of the national live-streaming industry.
近日，国内头部直播产业基地正式落子成都成华区，标志着成都在数字经济和新消费领域的战略布局迈出关键一步。该基地由行业领军企业联合地方政府共同打造，聚焦直播电商、内容创作、数字营销、MCN机构孵化等核心业态，旨在构建集人才培育、技术创新、产业聚合于一体的直播经济生态圈。成华区凭借其优越的区位优势、完善的产业配套以及对新兴业态的政策支持，成为吸引头部资源集聚的重要载体。基地建成后，预计将带动数千个就业岗位，孵化数百家本地直播相关企业，并推动区域传统商贸、文旅、制造等行业加速数字化转型。此举不仅强化了成都作为西部数字经济高地的地位，也为全国直播产业高质量发展提供了‘成华样板’。
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