Recently, Great Wall Motor President Mu Feng publicly stated, ‘We’d rather die than make range-extended electric vehicles (REEVs),’ sparking widespread industry attention. This bold remark clearly signals the company’s rejection of the range-extended EV technology path. REEVs use an internal combustion engine to generate electricity and extend driving range—a strategy successfully adopted by brands like Li Auto and Aito. However, Great Wall views this approach as merely a transitional solution between fuel-powered and fully electric vehicles, citing drawbacks such as mechanical complexity and lower energy efficiency. Instead, the company is focusing on battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs), particularly investing in its Hi4 intelligent all-wheel-drive hybrid technology. Mu emphasized that Great Wall aims to build an efficient and sustainable new energy ecosystem, not rely on interim technologies. This stance reflects the company’s belief that full electrification is the ultimate direction of automotive evolution, and range extension is not a long-term answer. Despite the current market appeal of REEVs, Great Wall’s strategic choice highlights its differentiated approach and long-term vision in the new energy vehicle race.
近日，长城汽车总裁穆峰在公开场合表示“打死不做增程”，引发行业广泛关注。这一表态明确表达了长城汽车对增程式电动车技术路线的否定态度。增程式电动车（EREV）通过内燃机发电为电池充电，从而延长续航，近年来被理想、问界等品牌广泛采用，并取得一定市场成功。然而，长城汽车认为该技术只是燃油车向纯电过渡的临时方案，存在结构复杂、能效偏低等问题。公司更倾向于聚焦纯电动汽车（BEV）和插电式混合动力（PHEV）两条技术路径，尤其在Hi4智能四驱电混技术上持续投入。穆峰强调，长城的目标是打造高效、可持续的新能源体系，而非依赖过渡性技术。这一立场也反映出其对未来电动化趋势的判断：纯电是终极方向，而增程并非长期解决方案。尽管增程车型在当前市场仍具吸引力，但长城选择坚守自身技术战略，凸显其在新能源赛道上的差异化布局与长期主义思维。
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