Red Star Macalline (commonly known as “Macalline”) recently issued a profit forecast indicating that its net profit attributable to shareholders of the parent company is expected to be negative in 2025. This outlook stems from multiple factors: on one hand, the prolonged downturn in China’s real estate market has weighed heavily on overall home furnishing consumption; on the other, the company’s core business—operating home furnishing malls—faces declining foot traffic, reduced rental income, and increased operational pressure on tenant merchants. Additionally, while Macalline’s accelerated shift toward a light-asset model aims to lower long-term operating costs, it may incur short-term losses due to business restructuring and asset disposals. The company is also actively optimizing its debt structure and revitalizing assets, with certain non-recurring items further dragging down profitability. Despite near-term headwinds, Macalline stated it remains committed to its core business, enhancing digital operations and brand empowerment to strengthen merchant loyalty and consumer experience, positioning itself for early recovery when the sector rebounds. Investors should closely monitor its cash flow, debt profile, and the effectiveness of its strategic transformation to prudently assess the potential for future profit recovery.
红星美凯龙（简称“美凯龙”）近日发布业绩预告，预计2025年归属于母公司股东的净利润将为负值。这一预测主要受多重因素影响：一方面，国内房地产市场持续低迷，导致家居消费整体承压；另一方面，公司所处的家居卖场行业面临客流下滑、租金收入减少及商户经营压力加大等挑战。此外，美凯龙近年来加速轻资产转型，虽有助于降低长期运营成本，但在短期内可能因业务结构调整和资产处置带来一次性亏损。同时，公司仍在推进债务优化与资产盘活，部分非经常性损益项目亦对利润构成拖累。尽管短期业绩承压，美凯龙表示仍将聚焦主业，强化数字化运营与品牌赋能，提升商户粘性与消费者体验，以期在行业复苏中率先回暖。投资者需关注其现金流状况、债务结构及转型成效，谨慎评估未来盈利修复的可能性。
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