Recently, He Jiaolong, Deputy Director of the Culture and Tourism Bureau of Yili Prefecture in Xinjiang, gained widespread popularity for promoting local tourism and agricultural products through short video platforms. Affectionately dubbed the ‘Horseback Deputy Director’ by netizens, she captured public attention riding across snowy plains in traditional ethnic attire—an image that not only reflects the approachability and dedication of grassroots officials in border regions but also demonstrates an innovative approach to rural revitalization. Touchingly, numerous grassroots officials from different regions have spontaneously posted tributes on social media, calling her a ‘comrade-in-arms’ and ‘a role model among peers.’ This peer-to-peer recognition is not an official commendation but a heartfelt acknowledgment rooted in shared understanding and empathy—fellow officials know all too well the courage and perseverance required to drive development in remote areas, break through information barriers, and face public scrutiny. He Jiaolong’s success lies not only in the economic benefits generated by online traffic but also in offering a practical blueprint for millions of grassroots workers on how to harness new media to serve the people. Her story inspires more public servants to step out of their offices, embrace digital tools, and earn public trust through sincerity and action. This wave of tributes from her ‘comrades’ stands as a collective tribute to the spirit of modern grassroots governance.
近日，新疆伊犁州文旅局副局长贺娇龙因在短视频平台推广当地旅游和农产品而走红，被网友亲切称为‘马背上的副局长’。她身着民族服饰、策马雪原的形象不仅展现了边疆干部的亲民与实干，更以创新方式助力乡村振兴。令人动容的是，多位来自不同地区的基层干部纷纷在社交平台上发文‘致敬战友贺娇龙’，称其为‘同行中的榜样’。这种‘同行致敬’并非官方表彰，而是基层工作者之间基于理解与共情的自发认可——他们深知，在偏远地区推动发展、打破信息壁垒、直面舆论压力需要多大的勇气与坚持。贺娇龙的成功不仅在于流量转化带来的经济收益，更在于她为千万基层干部树立了‘用新媒介服务群众’的可行路径。她的故事激励着更多公职人员走出办公室，拥抱新技术，用真诚与行动赢得民心。这场来自‘战友’的致敬，是对新时代基层治理者精神风貌的集体礼赞。
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