Recently, Hantang Auto announced that the naming of its new 9 Series will primarily draw from user suggestions—a first for the brand. This move marks a significant step in integrating user engagement into product development. As the flagship model of Hantang’s premium intelligent electric vehicle lineup, the 9 Series embodies both technological innovation and market expectations. To enhance user involvement and foster a sense of ownership, Hantang has launched extensive naming campaigns across its official community platforms, social media channels, and offline events. A dedicated evaluation panel will assess all submissions based on criteria including brand identity, cultural resonance, technological connotation, memorability, and global appeal. This user-centric approach not only strengthens the emotional connection between the brand and its audience but also reflects Hantang’s commitment to putting users at the heart of its innovation strategy. Looking ahead, Hantang plans to expand this co-creation model to other aspects of product development, aiming to build a truly user-driven smart mobility ecosystem.
近日，汉唐汽车正式宣布其全新9系车型的命名将首次以用户建议为核心参考依据。这一举措标志着品牌在产品开发与用户互动方面迈出了重要一步。汉唐9系作为品牌高端智能电动系列的旗舰产品，承载着技术突破与市场期待。为增强用户参与感与归属感，汉唐通过官方社区、社交媒体及线下活动广泛征集命名创意，并设立专业评审机制，对用户提交的方案进行综合评估。最终命名不仅需体现品牌调性、文化内涵与科技属性，还需兼顾传播力与国际化视野。此举不仅拉近了品牌与用户之间的距离，也体现了汉唐‘以用户为中心’的产品理念。未来，汉唐计划将用户共创模式延伸至更多产品环节，打造真正由用户驱动的智能出行生态。
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