‘The first batch of snowmen has already started to ‘compete intensely’’ is a humorous internet meme trending on Chinese social media. The word ‘compete intensely’ (literally ‘rolled up’ or ‘juan’) here is a playful reference to the widely discussed concept of ‘involution’—a term describing excessive competition where individuals overexert themselves just to stay ahead. This phrase typically appears after the first snowfall of winter, when netizens share photos of their elaborately crafted snowmen: some dressed in trendy outfits, others accessorized with sunglasses or scarves, and even a few staged as office workers or gym enthusiasts—far beyond the classic carrot nose and coal-button eyes.People jokingly exclaim, ‘Even snowmen are caught up in involution now!’ The expression reflects young people’s self-deprecating humor and subtle frustration toward societal pressure, while also showcasing their creativity and resilience in finding joy amid daily stress. By anthropomorphizing snowmen and attributing them with the trait of ‘involution,’ users cleverly voice their awareness of competitive culture through lighthearted, whimsical content. Blending internet slang, everyday observation, and emotional release, this phrase has become a uniquely charming social media trend of the winter season.
‘第一批雪人已经卷起来了’是近期在中文社交网络上走红的一句网络流行语，带有幽默和调侃意味。这里的‘卷’并非指物理上的卷曲，而是借用当下流行的‘内卷’概念，形容在某个领域或情境中，人们为了脱颖而出而不断加码、竞争激烈。这句话通常出现在冬季初雪后，有网友晒出自己精心制作的创意雪人——有的穿着时尚服饰，有的搭配精致配饰，甚至还有雪人被布置成办公场景、健身造型等，远超传统胡萝卜鼻子、煤球眼睛的简单形象。于是网友戏称：‘连雪人都开始内卷了！’这句流行语既反映了当代年轻人对‘内卷’现象的自嘲与无奈，也体现了他们在日常生活中寻找乐趣、用创意对抗压力的方式。通过将雪人拟人化并赋予其‘卷’的属性，人们以轻松幽默的方式表达对社会竞争压力的感知，同时也展现了在平凡事物中创造惊喜的能力。这种语言风格融合了网络文化、生活观察与情绪宣泄，成为冬日里一道别具一格的社交风景线。
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