In 2024, China’s State Administration for Market Regulation launched an investigation into Trip.com Group, drawing widespread attention. The core rationale behind this move lies in strengthening antitrust enforcement and consumer protection within the platform economy. As a leading online travel service provider, Trip.com has faced repeated complaints over practices such as ‘big data price discrimination’ (charging loyal users higher prices), opaque pricing, forced bundled sales, and unclear refund and change policies. The regulatory action aims to standardize algorithmic recommendations, pricing mechanisms, and data usage by dominant platforms, preventing them from leveraging market power to harm consumers or squeeze out smaller competitors. This also reflects the Chinese government’s ongoing commitment to normalized oversight of digital platforms and fostering a fair competitive environment. Importantly, the investigation targets specific business practices—not the company itself—and seeks to ensure compliance with laws, ultimately promoting healthy and orderly industry development.
2024年，中国国家市场监督管理总局对携程集团启动立案调查，引发广泛关注。此次调查的核心逻辑在于强化平台经济领域的反垄断与消费者权益保护。近年来，携程作为在线旅游服务的头部平台，被多次投诉存在‘大数据杀熟’、价格歧视、捆绑销售及不透明退改签政策等问题。监管部门此举意在规范平台算法推荐、定价机制及数据使用行为，防止其利用市场支配地位损害消费者利益或排挤中小竞争者。此外，这也体现了中国政府持续推进平台经济常态化监管、推动公平竞争秩序构建的政策导向。立案调查并非针对企业本身，而是对其经营行为是否合规进行依法审查，旨在促进行业健康有序发展。
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