Recently, Samsung Display announced it will supply three different OLED displays to Zeekr for its upcoming flagship electric SUV, the Zeekr 9X. This collaboration marks Samsung Display’s further expansion into the automotive display market and underscores Zeekr’s strategic investment in premium smart cabin experiences.The three OLED panels are designated for the instrument cluster, central infotainment system, and front passenger entertainment screen, all leveraging Samsung’s latest flexible OLED technology. These displays offer high contrast ratios, wide color gamuts, fast response times, and ultra-thin profiles. The central touchscreen is expected to exceed 15 inches and feature anti-glare coating and touch functionality, ensuring clear visibility even under bright sunlight. Thanks to their self-emissive nature, OLED displays outperform traditional LCDs in power efficiency and viewing angles—key advantages for electric vehicles with stringent energy and space requirements.As a premium smart EV brand under Geely Holding Group, Zeekr positions the 9X as a full-scenario intelligent luxury SUV focused on immersive human-machine interaction. Partnering with Samsung Display not only elevates the vehicle’s digital cockpit in terms of both technology and luxury but also sets a new benchmark for future in-vehicle display solutions. As demand for advanced displays in smart cars continues to grow, OLED is becoming the preferred choice for high-end models, and Samsung Display—building on its strong consumer electronics heritage—is rapidly expanding its footprint in the automotive supply chain.
近日，三星显示（Samsung Display）宣布将为极氪（Zeekr）即将推出的旗舰电动SUV——极氪9X供应三款不同规格的OLED显示屏。这一合作标志着三星显示在车载显示领域的进一步拓展，也凸显了极氪在高端智能座舱体验上的战略投入。据悉，这三款OLED屏分别用于仪表盘、中控娱乐系统以及副驾驶娱乐屏，均采用三星最新的柔性OLED技术，具备高对比度、广色域、快速响应和超薄设计等优势。其中，中控屏尺寸预计超过15英寸，支持触控与防眩光功能，可在强光环境下保持清晰可视性。此外，OLED自发光特性使其在能耗和可视角度方面优于传统LCD屏幕，更契合电动车对能效与空间布局的严苛要求。作为吉利控股集团旗下的高端智能电动车品牌，极氪9X定位为全场景智能豪华SUV，强调沉浸式人机交互体验。此次与三星显示的合作，不仅提升了车内数字化座舱的科技感与豪华感，也为未来车载显示技术树立了新标杆。随着智能汽车对显示需求的持续升级，OLED正逐步成为高端车型的主流选择，而三星显示凭借其在消费电子领域的深厚积累，正在加速向汽车供应链渗透。
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