Recently, Yihai Kerry, the parent company of the Golden Dragon Fish (Jin Long Yu) brand, announced its exit from a joint venture with Mars, the global food giant, in China—Mars Petcare (China) Co., Ltd. Established in 2013, the joint venture primarily focused on pet food, aiming to leverage Golden Dragon Fish’s extensive local distribution network and Mars’ expertise in pet nutrition to tap into China’s rapidly growing pet care market.However, due to evolving market conditions and strategic realignments, Golden Dragon Fish has decided to withdraw from the partnership. Public disclosures indicate that the exit was completed through an equity transfer, with Mars now holding 100% ownership and taking full control of its pet food operations in China. Analysts note that Golden Dragon Fish has been refocusing on its core businesses—such as cooking oils and condiments—and streamlining non-core assets, while Mars continues to deepen its investment in the Chinese market and strengthen its position in pet care.This move also highlights the intensifying competition in China’s booming pet economy. Both foreign and domestic players are reevaluating collaboration models to adapt to rapidly shifting consumer trends. Golden Dragon Fish’s exit does not signal a complete retreat from the pet sector, but rather a strategic recalibration to optimize resources and reinforce its leadership in its primary food categories.
近日，益海嘉里旗下品牌金龙鱼宣布退出与全球知名食品企业玛氏（Mars）在中国设立的合资公司——玛氏食品（中国）有限公司。该合资企业成立于2013年，主要聚焦于宠物食品业务，旨在借助金龙鱼在本土市场的渠道优势与玛氏在宠物营养领域的专业经验，共同开拓快速增长的中国宠物市场。然而，随着市场环境变化及双方战略重心调整，金龙鱼决定退出该合作。据公开信息显示，此次退出是通过股权转让方式完成，玛氏已全资控股该合资公司，未来将独立运营其在中国的宠物食品业务。分析人士指出，金龙鱼近年来更聚焦于粮油、调味品等核心主业，逐步剥离非核心资产；而玛氏则持续加码中国市场，强化其在宠物护理板块的布局。此举也反映出中国宠物经济虽潜力巨大，但竞争日趋激烈，外资与本土企业需不断调整合作模式以应对快速变化的消费趋势。金龙鱼的退出并不意味着放弃宠物赛道，而是基于整体战略优化资源配置，集中精力巩固其在食品主航道的优势地位。
原创文章，作者：admin，如若转载，请注明出处：https://avine.cn/19009.html