Recently, Yu Minhong, founder of New Oriental Education & Technology Group, officially stepped down as the legal representative of several subsidiaries under New Oriental, drawing widespread public attention. According to publicly available corporate records, Yu is no longer the legal representative of key subsidiaries such as Beijing New Oriental Xun Cheng Network Technology Co., Ltd. (also known as “New Oriental Online”), with these roles now assumed by other senior executives. This leadership reshuffle is seen as a significant step in New Oriental’s ongoing efforts to streamline its organizational structure and promote younger leadership, following the impact of China’s “double reduction” policy on the education sector.As an iconic figure in China’s private education industry, Yu founded New Oriental in 1993, growing it from a language training institute into a major education conglomerate covering K–12 tutoring, overseas exam preparation, and vocational education. In recent years, amid regulatory changes and market pressures, New Oriental has actively diversified into new areas such as live-streaming e-commerce and smart learning hardware—most notably through its successful brand “Dongfang Zhenxuan” (Oriental Select). Stepping down from subsidiary legal roles allows Yu to focus more on group-level strategic matters while signaling the company’s commitment to modern corporate governance.Notably, Yu remains Chairman of New Oriental Education & Technology Group and continues to play a central role in key decision-making. Analysts view this move primarily as a measure to enhance compliance and operational efficiency, rather than a retreat from management. Going forward, New Oriental is expected to further explore integrated growth opportunities at the intersection of education and new consumer trends.
近日，新东方教育科技集团创始人俞敏洪正式卸任新东方旗下多家子公司的法定代表人职务，引发外界广泛关注。根据公开的企业信息显示，俞敏洪已不再担任北京新东方迅程网络科技股份有限公司（即“新东方在线”）等核心子公司的法定代表人，相关职位由公司其他高管接任。这一人事调整被视为新东方在经历“双减”政策冲击后，持续推进组织架构优化与管理层年轻化的重要举措。俞敏洪作为中国教育培训行业的标志性人物，自1993年创立新东方以来，带领企业从语言培训起步，逐步发展为涵盖K12、留学考试、职业教育等多个领域的教育巨头。近年来，面对政策环境变化和市场转型压力，新东方积极拓展直播电商、智能学习硬件等新业务，其中“东方甄选”成为其成功转型的代表。此次卸任部分子公司法人代表，一方面有助于俞敏洪聚焦集团战略层面事务，另一方面也体现了企业向现代化治理结构迈进的决心。值得注意的是，俞敏洪仍担任新东方教育科技集团董事长，并未退出公司核心决策层。分析人士认为，此举更多是出于合规性与管理效率的考虑，而非退出经营。未来，新东方或将继续在教育与新消费领域探索融合发展的新路径。
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