As of January 2024, Harbin Ice and Snow World has welcomed nearly 1.5 million visitors, setting a new record for the same period since its opening. This impressive figure not only highlights the enduring popularity of ice-and-snow tourism but also underscores Harbin’s strong appeal as the ‘City of Ice and Snow.’ Themed ‘Dreams, Joy, and Wonders,’ this year’s Ice and Snow World spans over 800,000 square meters and uses approximately 250,000 cubic meters of ice to create more than 100 attractions, including the iconic main tower ‘Crown of Ice and Snow,’ fantasy castles, interactive ice slides, and immersive light-and-sound installations. The park has also enhanced visitor experience through extended operating hours, upgraded facilities, and improved safety measures. The surge in attendance has significantly boosted local businesses in hospitality, dining, and transportation, making the Ice and Snow World a key driver of winter tourism recovery in Northeast China. As the ‘Harbin fever’ continues to grow, the Ice and Snow World is becoming a must-visit winter destination for both domestic and international travelers.
截至2024年1月，哈尔滨冰雪大世界已接待游客近150万人次，创下开园以来同期历史新高。这一亮眼数据不仅彰显了冰雪旅游的持续火热，也反映出哈尔滨作为‘冰雪之都’的强大吸引力。本届冰雪大世界以‘梦想·欢乐·奇迹’为主题，占地超80万平方米，用冰量达25万立方米，打造了包括主塔‘冰雪之冠’、梦幻城堡、互动冰滑梯等百余个景观项目，并融合声光电技术与沉浸式体验，为游客带来前所未有的视觉与感官盛宴。此外，园区还通过优化服务设施、延长开放时间、加强安全保障等措施，有效提升了游客满意度和游览体验。冰雪大世界的火爆，不仅带动了本地餐饮、住宿、交通等相关产业的发展，也成为推动东北冬季旅游经济复苏的重要引擎。随着‘尔滨热’持续升温，冰雪大世界正成为国内外游客冬季旅行的热门目的地。
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