Recently, Ji Xiang Ju, a well-known Chinese kimchi brand once hailed as the ‘Kimchi King,’ has undergone another ownership change, drawing significant attention from the industry. Founded in 2001, Ji Xiang Ju rapidly rose to prominence through standardized production and nationwide distribution, once capturing a substantial share of China’s domestic kimchi market. However, in recent years, the company has changed hands multiple times, reflecting frequent shifts in its capital strategy and corporate direction. This latest equity transfer was completed by Caogen Zhiben, a subsidiary of New Hope Group, officially bringing Ji Xiang Ju under this food-industry investment platform. Analysts suggest the move aims to leverage New Hope Group’s strengths in supply chain, distribution channels, and brand management to revitalize Ji Xiang Ju’s competitiveness in the condiment and ready-to-eat food sectors. Although the overall kimchi market is experiencing slower growth, emerging trends toward healthier and premium products present new opportunities for traditional brands. Whether Ji Xiang Ju can achieve a successful revival through this ownership transition remains to be seen.
近日，中国知名泡菜品牌‘吉香居’再次发生股权变更，引发业界广泛关注。作为曾被誉为‘泡菜大王’的国民品牌，吉香居自2001年创立以来，凭借其标准化生产与全国化布局迅速崛起，一度占据国内泡菜市场的重要份额。然而，近年来公司多次易主，反映出其在资本运作与战略调整上的频繁变动。此次股权变更由新希望集团旗下草根知本完成，标志着吉香居正式纳入该食品产业投资平台。分析人士指出，此举或意在借助新希望集团在供应链、渠道及品牌运营方面的资源，重塑吉香居在调味品和佐餐食品领域的竞争力。尽管泡菜行业整体增长趋缓，但健康化、高端化趋势为传统品牌带来新机遇。吉香居能否借此次易主实现品牌复兴，仍有待市场检验。
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