Recently, China Central Television (CCTV) exposed deceptive practices by some educational training institutions that lure consumers with “low-cost trial classes.” These organizations often advertise trial sessions for as little as ¥9.9 or ¥19.9 to attract parents and students. However, during or after the trial, sales representatives frequently use high-pressure tactics—such as inducing anxiety or exaggerating course effectiveness—to push customers into purchasing full-price courses that can cost thousands or even tens of thousands of yuan. In some cases, institutions secretly enroll customers in installment payment plans or auto-debit services without clear consent, leaving consumers unknowingly in debt.CCTV’s investigation found that such schemes are common in online education, arts training, and early childhood education, especially during school holidays. Many institutions falsely promote “celebrity teachers” or “limited-time offers,” yet deliver inconsistent teaching quality and unqualified instructors. Moreover, when customers request refunds, they often face complicated procedures, delays, or outright denials.Experts advise consumers to stay cautious when encountering “too-good-to-be-true” deals, carefully read all contract terms, be skeptical of verbal promises, and keep records of all communications. If rights are violated, individuals should promptly file complaints with market regulators or consumer protection associations. Authorities are also urged to strengthen oversight and crack down on such misleading marketing practices to safeguard consumer interests.
近日，央视曝光了部分教育培训机构利用“低价体验课”设下的消费陷阱。这些机构往往以9.9元、19.9元等超低价格吸引家长和学生报名所谓“体验课”，但在课程过程中，销售人员会通过制造焦虑、夸大效果等方式，诱导消费者购买动辄数千甚至上万元的正价课程。更有甚者，在未明确告知或未经同意的情况下，擅自开通分期付款或自动扣费服务，导致消费者在不知情中背负债务。央视调查发现，此类套路多见于在线教育、艺术培训、早教等领域，尤其在寒暑假期间更为猖獗。一些机构打着“名师授课”“限时优惠”的旗号，实则师资参差不齐，课程质量难以保障。此外，一旦消费者提出退费，往往遭遇流程复杂、拖延推诿甚至拒绝退款的情况。专家提醒，消费者在面对“低价诱惑”时应保持理性，仔细阅读合同条款，警惕口头承诺，并保留相关沟通记录。如遇侵权行为，应及时向市场监管部门或消费者协会投诉维权。监管部门也应加强对此类营销行为的规范与整治，切实保护消费者合法权益。
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