China’s service retail sales are projected to grow by 5.5% in 2025, reflecting a sustained optimization of the country’s consumption structure and the rising vitality of service-oriented consumption. In recent years, as household incomes have increased and consumer preferences evolved, demand for services—such as education, healthcare, cultural and entertainment activities, tourism, and elderly care—has grown significantly. The integration of digital and platform economies has further accelerated this trend, enabling deeper synergy between online services and offline experiences and unlocking new potential in the service sector. Moreover, the Chinese government’s ongoing efforts to expand domestic demand, including policy measures to improve the business environment, support emerging service industries, and strengthen social safety nets, have provided strong backing for this steady growth. Notably, the 5.5% growth rate outpaces that of total retail sales, highlighting a fundamental shift in China’s economy—from goods-dominated consumption toward service-driven growth. Looking ahead, as China advances its goals of high-quality development and common prosperity, service consumption is poised to become a key engine for economic expansion.
2025年中国全年服务零售额预计增长5.5%，这一数据反映出中国消费结构持续优化、服务消费活力不断增强的趋势。近年来，随着居民收入水平提升和消费观念转变，教育、医疗、文化娱乐、旅游、健康养老等服务类消费需求显著上升。特别是在数字经济和平台经济的推动下，线上服务与线下体验深度融合，进一步激发了服务市场的潜力。此外，政府持续推进扩大内需战略，出台多项促进服务消费的政策措施，如优化营商环境、支持新兴服务业发展、完善社会保障体系等，为服务零售额的稳步增长提供了有力支撑。5.5%的增长率不仅高于整体零售总额增速，也体现出中国经济从商品消费为主向服务消费驱动转型的深层变化。未来，随着高质量发展和共同富裕目标的推进，服务消费有望成为拉动经济增长的重要引擎。
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