Recently, Lao Xiang Ji, a leading Chinese fast-casual restaurant chain, announced a strategic partnership with the General Administration of Sport of China’s Training Bureau. As a well-known national dining brand, Lao Xiang Ji will provide customized nutritious meals to athletes from multiple national teams under the Training Bureau, supporting their optimal performance during international competition preparations. This collaboration highlights Lao Xiang Ji’s expertise in food safety, nutritional balance, and standardized supply chains, and marks its expansion from mainstream consumer markets into the specialized field of sports nutrition.Under the agreement, Lao Xiang Ji will leverage its centralized kitchen system and rigorous ingredient traceability protocols, working with sports nutrition experts to design meal plans rich in protein, low in fat, and balanced in carbohydrates tailored specifically for elite athletes. Additionally, both parties will co-launch a public welfare campaign titled “Healthy China, Nutrition First” to promote science-based dietary habits and raise public health awareness.A representative from the Training Bureau stated that Lao Xiang Ji was selected due to its long-standing commitment to freshly cooked meals—avoiding pre-prepared dishes—and using only fresh ingredients, aligning closely with athletes’ stringent dietary requirements. This partnership not only affirms the quality of Lao Xiang Ji but also represents a significant step in integrating Chinese food brands into national sports development efforts.
近日，中式快餐品牌老乡鸡正式宣布与国家体育总局训练局达成战略合作。作为中国领先的国民餐饮品牌，老乡鸡将为国家体育总局训练局旗下的多支国家队运动员提供营养餐食支持，助力他们在备战国际赛事期间保持最佳竞技状态。此次合作不仅体现了老乡鸡在食品安全、营养搭配和标准化供应链方面的专业能力，也标志着其从大众消费市场向专业运动营养领域的延伸。根据合作协议，老乡鸡将依托其成熟的中央厨房体系和严格的食材溯源机制，结合运动营养学专家的建议，为运动员量身定制高蛋白、低脂肪、均衡碳水的健康餐单。同时，双方还将共同开展“健康中国·营养先行”主题公益活动，推广科学膳食理念，提升全民健康意识。国家体育总局训练局相关负责人表示，选择老乡鸡是基于其多年来坚持“现炒现做”、拒绝预制菜、使用新鲜食材的品牌理念，这与运动员对饮食安全与营养的高标准高度契合。此次合作不仅是对老乡鸡品质的认可，也是推动中国餐饮品牌服务国家体育事业的重要一步。
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