Recently, the Chinese-style burger brand ‘Tastien’ won a landmark intellectual property case, with the court ruling that the imitator brand ‘Tashiting’ engaged in unfair competition and ordering it to pay RMB 5 million in compensation. The case has drawn widespread attention as a significant example of IP protection in China’s food and beverage industry. Since its founding in 2019, Tastien has rapidly expanded by positioning itself as a ‘Chinese burger’ brand, developing distinctive store designs, logos, and packaging that have become highly recognizable. ‘Tashiting,’ however, closely mimicked Tastien’s name, logo, and store aesthetics, causing consumer confusion and harming Tastien’s market interests. The court found that Tashiting’s actions violated China’s Anti-Unfair Competition Law by deliberately leveraging Tastien’s established brand identity. The substantial damages awarded not only provide strong legal support for original brands but also send a clear message against copycat practices, encouraging fair competition and innovation in the restaurant sector.
近日，中式汉堡品牌‘塔斯汀’成功维权，法院判决仿冒品牌‘塔诗汀’构成不正当竞争，并赔偿塔斯汀500万元人民币。此案引发广泛关注，被视为国内餐饮行业知识产权保护的重要案例。‘塔斯汀’自2019年创立以来，凭借‘中国汉堡’的差异化定位迅速扩张，其独特的门店设计、品牌标识和产品包装已形成显著识别度。而‘塔诗汀’在名称、LOGO、门店风格等方面高度模仿‘塔斯汀’，导致消费者混淆，损害了原品牌的市场利益。法院经审理认为，‘塔诗汀’的行为违反《反不正当竞争法》，构成对‘塔斯汀’商业标识的恶意攀附，遂作出高额赔偿判决。这一结果不仅为原创品牌提供了有力司法保障，也向市场传递出严厉打击山寨行为的明确信号，有助于推动餐饮行业良性竞争与创新。
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