In June 2024, Chinese dairy brand Milkground (Miaoke Landuo) announced the removal of its founder, Chai Xiu, from her position as Chairwoman. The decision was unanimously approved by the company’s board of directors, citing ‘personal reasons’ without providing further details. Since steering the company toward a cheese-focused strategy in 2015, Chai played a pivotal role in transforming Milkground into China’s leading cheese brand and successfully listing it on the A-share market in 2020. Her departure has drawn significant market attention, with some investors expressing concerns over potential shifts in corporate strategy.The leadership change comes amid mounting business pressures. In recent years, Milkground has faced challenges including intensifying competition, rising raw material costs, and sluggish consumer demand, all contributing to fluctuations in revenue and profitability. Despite this, the company emphasized that daily operations remain unaffected and management will stay stable to continue executing its established strategy. The new chairperson is the current director and general manager, ensuring a smooth transition.Analysts note that founder exits from executive roles are common as companies evolve from entrepreneurial startups to mature enterprises, where professional management often takes precedence. Although no longer chairwoman, Chai remains a major shareholder, and her future moves will be closely watched.
2024年6月，中国知名奶酪品牌妙可蓝多（Milkground）发布公告，宣布免去其创始人柴琇的董事长职务。这一决定由公司董事会一致通过，理由是‘个人原因’，但未披露具体细节。柴琇自2015年带领妙可蓝多转型聚焦奶酪业务以来，成功将该品牌打造为中国奶酪市场的领军者，并推动其于2020年在A股上市。她的离任引发市场广泛关注，部分投资者担忧公司战略方向可能发生变化。值得注意的是，此次人事变动发生在妙可蓝多业绩承压的背景下。近年来，受市场竞争加剧、原材料成本上涨及消费疲软等因素影响，公司营收和利润出现波动。尽管如此，妙可蓝多强调，公司日常经营正常，管理层将保持稳定，继续推进既定战略。新任董事长由现任董事兼总经理接任，以确保平稳过渡。分析人士指出，创始人退出管理层在企业发展周期中并不罕见，尤其当企业从初创阶段迈向成熟期时，专业化管理团队往往更受重视。柴琇虽不再担任董事长，但仍为公司重要股东，其未来动向仍值得关注。
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