Recently, guidelines for the live-streaming industry have introduced a requirement that ‘group broadcasts should avoid heavy makeup and excessive retouching or beauty filters,’ sparking widespread discussion. This regulation aims to promote an authentic and healthy aesthetic standard, resisting the ‘appearance bubble’ created by over-reliance on filters and makeup. While excessive beautification may attract short-term attention, it can exacerbate appearance anxiety and distort the perception of real beauty, particularly among young audiences. As a format featuring multiple participants, group broadcasts should convey a natural and positive image, emphasizing content quality and interactive value rather than relying solely on external enhancements. This measure does not prohibit basic grooming or light makeup but opposes distorted and exaggerated styles, encouraging the industry to return to authenticity and integrity while fostering a sustainable live-streaming ecosystem.
近日，针对网络直播行业的规范指引中提出“团播不得浓妆艳抹、过度磨皮美颜”的要求，引发广泛关注。这一规定旨在倡导真实、健康的审美导向，抵制过度依赖滤镜和妆容塑造的“颜值泡沫”。过度美颜虽能短暂吸引眼球，但长期可能加剧容貌焦虑，扭曲受众尤其是青少年对真实美的认知。团播作为集体出镜形式，更应传递自然、积极的形象，强调内容质量与互动价值，而非仅靠外在修饰。此举并非禁止化妆或基本修饰，而是反对失真和浮夸风格，推动行业回归真实与诚信，促进直播生态的可持续发展。
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