Recently, OneSmart International, a cross-border e-commerce marketing service provider, announced the establishment of a venture capital partnership jointly with several institutions, drawing significant market attention. The partnership aims to focus on cutting-edge fields such as technological innovation, digital marketing, and cross-border expansion, empowering high-growth enterprises through capital injection and resource integration.As a leading intelligent cross-border marketing service provider, OneSmart has long been dedicated to the global digital marketing sector. Its participation in setting up this venture fund reflects a strategic extension from business cooperation to industrial capital collaboration. By bringing together industrial and financial investors, the partnership will prioritize areas including artificial intelligence, big data, and cross-border e-commerce infrastructure, seeking innovative projects with technological advantages and global potential.This move will not only expand OneSmart’s ecosystem partnerships and investment opportunities but also enhance its influence across the industrial chain through capital connections, further consolidating its leadership in cross-border marketing. Meanwhile, the fund will provide portfolio companies with global resources and practical industry expertise, enabling two-way value creation between industry and capital.Against the backdrop of an increasingly rational venture capital market, industry-led investment funds emphasize strategic synergy and long-term value. This initiative is expected to inject new momentum into technology and cross-border sectors, fostering a healthy innovation ecosystem.
近日，跨境电商营销服务商易点天下宣布联合多家机构共同成立创投合伙企业，这一举措引发市场广泛关注。该合伙企业旨在聚焦科技创新、数字营销及跨境出海等前沿领域，通过资本赋能与资源整合，助力高成长性企业加速发展。易点天下作为领先的智能化跨境营销服务商，长期深耕全球化数字营销赛道，此次参与设立创投基金，体现了其从业务合作向产业资本协同的战略延伸。通过联合产业资本与金融投资机构，该合伙企业将重点关注人工智能、大数据、跨境电商基础设施等方向，挖掘具备技术壁垒与国际化潜力的创新项目。这一布局不仅能够为易点天下拓展生态合作与投资机会，也有望通过资本纽带增强其产业链影响力，进一步巩固在跨境营销领域的优势。同时，该基金也将为被投企业提供全球化资源网络与实战经验，形成产业与资本的双向赋能。在当前创投市场趋于理性的背景下，产业方深度参与的创投基金更注重战略协同与长期价值，此举有望为科技与跨境领域注入新动力，推动创新生态的良性发展。
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