Former U.S. President Donald Trump recently announced the launch of a financial product named “Trump Card,” targeting children and teenagers. This account aims to help young users learn financial literacy and develop saving habits through a debit card and a supporting financial service app, while incorporating the Trump brand’s commercial elements. The account is offered in collaboration with financial institutions under the Trump Media & Technology Group (TMTG), emphasizing “secure parental controls” and “educational financial tools.”In a statement, Trump claimed that the initiative is designed to help the next generation “learn the rules of wealth management early.” However, some critics argue that the product may blur the line between commercial marketing and education, potentially exposing minors to brand-driven consumer culture prematurely. The account is currently available for application in the U.S., requiring joint registration by parents or guardians, along with identity verification and fund management authorization.This move is seen as an attempt by Trump to extend his personal brand into the family and youth market, while also creating synergy with his social platform “Truth Social.”
近日，美国前总统唐纳德·特朗普宣布推出一项名为“特朗普账户”（Trump Card）的金融产品，主要面向儿童及青少年群体。该账户旨在通过借记卡和配套的金融服务应用，帮助年轻用户学习理财知识、培养储蓄习惯，同时融入特朗普品牌的商业元素。账户由特朗普媒体与技术集团（TMTG）合作金融机构推出，强调“安全可控的父母监管”和“教育性金融工具”的定位。特朗普在声明中称，这一举措意在让下一代“早早掌握财富管理的法则”。然而，部分批评者指出，该产品可能模糊商业营销与教育之间的界限，或将未成年人过早暴露于品牌消费文化中。目前，账户已在美国开放申请，需父母或监护人共同注册，并提供身份验证与资金管理权限。此举被视为特朗普将其个人品牌向家庭及年轻市场延伸的一次尝试，同时也与其旗下社交平台“Truth Social”形成生态联动。
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