The ‘Pokémon Worshipping Spirits’ controversy refers to an incident in which The Pokémon Company, on August 15, 2023—the anniversary of Japan’s WWII defeat—posted promotional content on its official social media that included imagery resembling the controversial Yasukuni Shrine. The shrine, which honors Class-A war criminals, is widely seen as a symbol of Japanese militarism and is highly sensitive to the Chinese public. The post quickly sparked outrage among Chinese players on platforms like Weibo and Tieba, with netizens accusing the company of ‘testing boundaries’ and ‘hurting Chinese people’s sentiments,’ demanding a public apology. Although the content was later deleted, the lack of a direct response to the controversy led to boycotts by some Chinese players. This incident highlights the necessity for multinational corporations to respect historical truths and avoid political red lines in cultural exports, as ambiguous stances cannot be ‘glossed over.’
“宝可梦拜鬼”事件指的是日本宝可梦公司（The Pokémon Company）在2023年8月15日日本战败纪念日期间，于官方社交媒体发布的一则含有疑似“靖国神社”元素的宣传内容，引发中国玩家强烈不满。该内容中出现了类似神社鸟居的图像，而靖国神社因供奉二战甲级战犯被视为日本军国主义象征，中国人民对其敏感度极高。事件迅速在微博、贴吧等平台发酵，网友批评宝可梦公司“试探底线”“伤害中国人民感情”，要求其公开道歉。宝可梦公司随后删除内容但未直接回应争议，部分中国玩家发起抵制行动。此事反映出跨国企业在文化输出时必须尊重历史真相，避免触碰政治红线，任何模糊立场的行为都难以“蒙混过关”。
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