Recently, the Chengdu Market Supervision Administration imposed a hefty fine of over 26 million RMB on the local e-commerce platform ‘Chengdu Quick Buy’. The penalty targets multiple violations, including false advertising, price fraud, failure to properly handle consumer complaints, and data security management loopholes. Regulatory authorities noted that the platform repeatedly fabricated original prices in promotional activities, misled consumers, and failed to resolve a large number of user complaints in a timely manner, infringing on consumer rights. Additionally, the platform did not meet requirements for protecting user personal information under regulations such as the Cybersecurity Law. This substantial fine reflects the regulators’ heightened focus on standardizing operations and data security in the e-commerce industry, serving as a warning to all platforms to strengthen internal management, operate in compliance with laws, and genuinely safeguard consumer interests.
近日，成都市市场监督管理局对本地电商平台“成都快购”开出巨额罚单，总计超过2600万元人民币。该处罚主要针对平台存在的多项违规行为，包括虚假宣传、价格欺诈、未妥善处理消费者投诉以及数据安全管理漏洞等问题。监管部门指出，“成都快购”在促销活动中多次虚构原价，误导消费者，并未能及时解决大量用户投诉，侵害了消费者权益。此外，平台在用户个人信息保护方面也存在不足，未能符合《网络安全法》等相关法规的要求。此次高额罚款体现了监管部门对电商行业规范经营和数据安全的高度重视，也警示各类平台必须加强内部管理，合法合规运营，切实保障消费者利益。
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