The ‘beauty fresh light’ is a type of lighting equipment that uses specific light spectra (typically red or pink tones) to make food ingredients appear more vibrant and attractive, commonly found in fresh markets and supermarkets. Although China’s State Administration for Market Regulation implemented new rules in December 2023 explicitly prohibiting the use of such misleading lights, the practice persists. Key reasons include: first, some merchants deliberately use or adjust these lights to conceal the poor freshness of products to boost sales; second, regulatory enforcement varies by region, with insufficient inspections and penalties in some areas failing to deter violations effectively; third, consumers have limited awareness of the new regulations, making it difficult for them to identify and report non-compliance. Additionally, some businesses exploit loopholes by using adjustable color temperature lights, complicating oversight. Addressing this issue requires consistent enforcement, enhanced technical monitoring, and encouraging public participation in supervision.
“美颜生鲜灯”是一种通过特定光线（通常为红、粉色调）照射食材，使其外观更鲜艳、更具吸引力的照明设备，常见于生鲜市场、超市等场所。尽管国家市场监管总局已于2023年12月施行新规，明确禁止使用此类误导消费者的照明设施，但现实中仍存在禁而不止的现象。原因主要包括：一是部分商家为追求销量，故意更换或调整灯光以掩盖食材不新鲜的问题；二是监管执行存在区域差异，部分地区检查力度不足，处罚未能形成有效震慑；三是消费者对新规认知有限，难以主动识别和举报违规行为。此外，部分商家采用“可调色温”灯具打擦边球，增加了监管难度。彻底解决这一问题需加强执法一致性、提升技术监测手段，并推动公众参与监督。
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