Recently, a gas station in a certain region drew public attention for hiring female models dressed in revealing clothing to promote its services. In response, the local Market Supervision Administration swiftly clarified that such marketing practices may violate provisions of the Advertising Law and the Anti-Unfair Competition Law. The authority emphasized that commercial promotions must adhere to principles of health and civility, and should not resort to vulgar, sensational, or indecent tactics to attract attention. The gas station in question has been ordered to immediately cease the promotional activity and is under further investigation. The administration also stressed its commitment to strengthening oversight of commercial advertising within its jurisdiction and firmly opposing marketing strategies that contravene public order and social morality. This incident serves as a reminder to businesses that while pursuing marketing effectiveness, they must uphold legal and ethical standards and fulfill their social responsibilities.
近日，某地加油站因邀请衣着暴露的女性模特进行促销活动引发公众关注。对此，当地市场监督管理局迅速作出回应，明确表示此类营销行为涉嫌违反《广告法》及《反不正当竞争法》相关规定。市监局指出，商业促销应坚持健康、文明的原则，不得以低俗、媚俗或有伤风化的方式吸引眼球。目前，涉事加油站已被责令立即停止相关活动，并接受进一步调查。市监局强调，将加强对辖区内商业宣传行为的监管，坚决抵制违背公序良俗的营销手段，维护良好的市场秩序和社会风气。此次事件也提醒企业，在追求营销效果的同时，必须守住法律和道德底线，承担应有的社会责任。
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