Recently, multiple Japanese media outlets have reported that the sharp decline in Chinese tourists has severely impacted Japan’s tourism industry. Not long ago, Chinese visitors were among the largest and highest-spending groups of foreign tourists in Japan, significantly contributing to duty-free shopping, luxury hotels, and regional tourism. However, due to a combination of factors—including slow post-pandemic recovery of international travel, fluctuations in the yen exchange rate, strained China-Japan relations, and the diversification of Chinese travelers’ destination preferences—the number of Chinese tourists visiting Japan remains far below pre-pandemic levels.According to data from the Japan National Tourism Organization (JNTO), only about 2.7 million Chinese tourists visited Japan in 2023—less than 30% of the roughly 9.6 million recorded in 2019. Many businesses heavily reliant on Chinese customers, such as drugstores, luxury boutiques, and traditional hot spring inns (ryokan), are now facing steep revenue declines or even closures. Some local governments are also struggling financially due to the loss of economic activity once driven by Chinese visitors.Experts suggest that Japan’s tourism sector must accelerate its transformation by reducing overreliance on a single market and enhancing service diversity and cultural inclusivity to attract a broader range of international tourists. In the long term, restoring people-to-people exchanges and improving bilateral relations between China and Japan remain crucial to rebuilding Chinese tourists’ confidence in traveling to Japan.
近期，多家日本媒体报道称，中国游客数量锐减对日本旅游业造成严重冲击。曾几何时，中国游客是赴日外国游客中人数最多、消费能力最强的群体之一，尤其在免税购物、高端酒店和地方观光等方面贡献显著。然而，受多重因素影响——包括疫情后国际旅行恢复缓慢、日元汇率波动、中日关系紧张以及中国游客旅游目的地多元化趋势增强——赴日中国游客数量远未恢复至疫情前水平。据日本国家旅游局（JNTO）数据显示，2023年全年中国赴日游客仅约270万人次，不足2019年（约960万人次）的三成。许多依赖中国客源的商家，如药妆店、奢侈品专卖店及温泉旅馆，面临营收大幅下滑甚至倒闭风险。此外，部分地方政府因失去中国游客带来的经济活力而陷入财政困境。专家指出，日本旅游业需加快转型，减少对单一市场的过度依赖，同时提升服务多样性与文化包容性，以吸引更广泛的国际游客。长远来看，中日民间交流的恢复与双边关系改善，仍是重振中国游客赴日信心的关键。
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