近日，全国乘用车市场信息联席会（简称‘乘联分会’）发布预测称，2023年12月中国新能源汽车零售表现预计将非常强劲。这一判断主要基于年末消费旺季、车企年末冲量促销以及多项政策利好叠加等因素。首先，12月作为传统销售旺季，消费者购车意愿普遍增强，尤其在春节前购车需求集中释放。其次，为完成全年销量目标，各大新能源车企纷纷加大促销力度，包括降价、赠送权益、金融贴息等手段，有效刺激了终端市场。此外，国家及地方层面延续或出台的新能源汽车补贴、免征购置税等政策，也为市场注入信心。乘联分会指出，11月新能源车零售已环比增长，而12月有望再创新高。若该趋势持续，2023年全年新能源乘用车销量或将突破850万辆，同比增长超30%。这不仅体现了中国新能源汽车市场的强大韧性，也彰显了其在全球电动化转型中的引领地位。总体来看，12月新能源车市的强势表现，既是短期促销与政策推动的结果，也是长期技术进步与消费认知提升的体现。
Recently, the China Passenger Car Association (CPCA) forecast that retail sales of new energy vehicles (NEVs) in December 2023 are expected to be exceptionally strong. This outlook is primarily driven by the year-end consumption peak, automakers’ aggressive year-end sales pushes, and a combination of supportive government policies.December is traditionally a high-demand period for car purchases, especially as consumers aim to buy vehicles ahead of the Chinese New Year. To meet annual sales targets, major NEV manufacturers have intensified promotional activities—including price cuts, added incentives, and subsidized financing—effectively stimulating consumer demand. Furthermore, the continuation or introduction of national and local incentives, such as purchase tax exemptions and subsidies, has bolstered market confidence.The CPCA noted that NEV retail sales already showed month-over-month growth in November and are likely to reach a new record in December. If this momentum continues, total NEV passenger car sales in 2023 could surpass 8.5 million units, marking an increase of over 30% year-on-year. This not only highlights the resilience of China’s NEV market but also underscores its leading role in the global shift toward electrification.Overall, the robust performance of the NEV market in December reflects both short-term promotional efforts and policy support, as well as long-term advancements in technology and growing consumer acceptance.
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