Recently, Jia Guolong, founder of Xibei Catering, sparked controversy by publicly criticizing Luo Yonghao for being ‘unprofessional’ and overly reliant on traffic-driven marketing. Luo quickly responded on social media, arguing that Jia lacked understanding of internet-based marketing and questioning his company’s innovation capabilities. The ensuing online feud trended on Chinese social platforms, igniting a broader debate about the clash between traditional restaurant businesses and new consumer models. However, sources close to Jia later revealed that he privately expressed regret, acknowledging his comments were impulsive and potentially damaging—not only to his personal reputation but also to Xibei’s appeal among younger consumers. In fact, Luo Yonghao has built a loyal following through live-streaming e-commerce and entrepreneurial ventures, demonstrating significant commercial influence. While Jia’s original intent may have been to champion the value of brick-and-mortar business, his remarks were widely perceived as outdated and resistant to change. Since then, he has begun shifting strategy, exploring collaborations with emerging digital platforms and integrating online-offline operations. This episode serves as a reminder to traditional entrepreneurs: in the digital economy era, embracing new ecosystems is far more valuable than outright criticism.
近期，西贝餐饮创始人贾国龙因在公开场合批评罗永浩‘不务正业’、过度依赖流量营销而引发热议。随后，罗永浩在社交媒体上予以回击，称贾国龙对互联网营销缺乏理解，并质疑其企业创新能力。这场‘口水战’迅速登上热搜，引发公众对传统餐饮与新消费模式之间冲突的广泛讨论。然而，据接近贾国龙的人士透露，他在风波之后私下表示‘有些后悔’，认为当时情绪化发言过于冲动，不仅损害了个人形象，也可能影响西贝品牌在年轻消费者心中的定位。事实上，罗永浩近年来通过直播带货和创业项目积累了大量忠实粉丝，其商业影响力不容小觑。贾国龙的‘硬刚’本意或许是强调实业精神，但在舆论场中却被解读为守旧与排外。如今，他已开始调整策略，尝试与新兴平台合作，探索线上线下融合的新路径。这场风波也给传统企业家提了个醒：在数字经济时代，理解并拥抱新生态，比单纯批判更有价值。
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