Recently, in response to consumer concerns regarding the quality and safety of Antarctic krill oil products, China’s State Administration for Market Regulation (SAMR) issued an official statement. The agency announced that it has organized specialized technical institutions to conduct targeted inspections of krill oil products available on the market and will handle any violations in accordance with laws and regulations. SAMR emphasized that all health food products must be registered or filed in strict compliance with the Food Safety Law and related regulations, ensuring truthful labeling, clear ingredient disclosure, and scientifically substantiated health claims. Products found to involve false advertising, unauthorized additives, or substandard quality will be legally penalized and publicly exposed. Consumers are also advised to look for the official ‘blue hat’ logo when purchasing health supplements like krill oil, buy through authorized channels, and maintain a rational perspective on product efficacy to avoid being misled by exaggerated marketing.Antarctic krill oil, rich in omega-3 fatty acids—particularly phospholipid-bound EPA and DHA—has gained rapid popularity globally as a marine-based functional food. However, issues such as unclear sourcing, inadequate labeling, and overstated health benefits have raised public concerns. SAMR’s timely intervention aims to standardize industry practices, enhance product transparency, and promote the healthy development of the krill oil market.
近日，针对消费者对南极磷虾油产品质量与安全性的关注，国家市场监督管理总局作出回应。该局表示，已组织相关技术机构对市面上销售的南极磷虾油产品开展专项抽检，并将依法依规处理发现的问题。市场监管总局强调，所有保健食品必须严格按照《食品安全法》及相关法规进行注册或备案，确保标签真实、成分明确、功效宣称有科学依据。对于涉嫌虚假宣传、非法添加或质量不达标的产品，将依法查处并公开曝光。同时，监管部门提醒消费者，在选购包括南极磷虾油在内的保健食品时，应认准“蓝帽子”标识，通过正规渠道购买，并理性看待产品功效，避免被夸大宣传误导。此次回应体现了监管部门对新兴健康产品市场的重视，也释放出加强保健食品全链条监管的信号，旨在保障消费者权益和市场秩序。南极磷虾油作为一种富含Omega-3脂肪酸（尤其是磷脂型EPA和DHA）的海洋功能性食品，近年来在国内外市场迅速走红。然而，部分产品存在来源不明、标签不清、功效夸大等问题，引发公众疑虑。市场监管总局的及时介入有助于规范行业标准，提升产品质量透明度，推动产业健康发展。
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