Recently, the Zhejiang Provincial Department of Commerce announced that the 2024 ‘Zhejiang Brand Activation (Zhe BA)’ campaign has successfully stimulated over RMB 2.918 billion in comprehensive consumption across the province. As a key initiative to boost domestic demand and invigorate the market, Zhe BA integrates resources from government, enterprises, and digital platforms, focusing on major consumption sectors including automobiles, home appliances, furniture, catering, and cultural tourism. During the campaign, cities across Zhejiang jointly rolled out innovative promotional measures such as consumer vouchers, discount offers, and live-stream e-commerce events, effectively enhancing public willingness to spend and revitalizing market activity. According to official statistics, more than 10,000 enterprises participated, reaching tens of millions of consumers. The initiative not only drove sales growth but also supported the recovery of the service sector and stabilized employment. Experts note that Zhe BA exemplifies the successful synergy between policy guidance and market mechanisms, offering a replicable ‘Zhejiang model’ for other regions seeking to stimulate consumption. Moving forward, Zhejiang plans to further improve its consumption environment and cultivate more locally distinctive consumer brands to unlock greater economic potential and support high-quality development.
近日，浙江省商务厅发布数据显示，2024年‘浙BA’（浙江品牌消费促进活动）已成功拉动全省综合消费超29.18亿元。‘浙BA’作为浙江推动内需、激发市场活力的重要举措，通过整合政府、企业与平台资源，聚焦汽车、家电、家居、餐饮、文旅等多个重点消费领域，开展形式多样的促销活动。活动期间，各地市联动推出消费券、满减优惠、直播带货等创新手段，有效提升了居民消费意愿和市场热度。据统计，参与企业超万家，覆盖消费者逾千万人次，不仅带动了商品销售增长，也促进了服务业复苏和就业稳定。专家指出，‘浙BA’的成功体现了政策引导与市场机制协同发力的成效，为全国其他地区促消费工作提供了可借鉴的‘浙江样本’。未来，浙江将持续优化消费环境，打造更多具有地方特色的消费品牌，进一步释放消费潜力，助力经济高质量发展。
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