Recently, the finals of the Hunan Super League (Xiangchao) welcomed an unexpected group of ‘celebrities’—the internet-famous local girl group humorously dubbed the ‘Beishi Girl Group.’ Comprising five distinct and charismatic young women from Hunan, the group rose to fame on short-video platforms through comedic skits portraying their comically unlucky yet optimistic daily lives. Their self-deprecating humor and authentic Hunan dialect resonated widely with audiences, earning them the affectionate nickname ‘Beishi Girl Group’ (‘beishi’ meaning ‘unlucky’ in the Hunan dialect). During the crucial moments of the Xiangchao final, they made a surprise appearance in the stands wearing coordinated fan outfits, energizing the crowd and leading chants to cheer on the teams—a vibrant highlight beyond the pitch. Many spectators noted that their presence not only added entertainment value to the match but also infused local culture into the sporting event in a youthful and relatable way. Industry insiders view this crossover appearance as a sign of deepening integration between sports and online pop culture, injecting fresh energy and attention into regional sports branding.
近日，湖南超级联赛（湘超）决赛现场迎来了一群意想不到的“明星”——被网友戏称为“背时女团”的本土网红组合。这支由五位性格鲜明、风格迥异的湖南女孩组成的团体，因在短视频平台上频繁演绎“倒霉但乐观”的日常剧情而迅速走红，其自嘲式幽默和地道的湖南方言引发大量共鸣，粉丝亲切称她们为“背时女团”（“背时”在湖南话中意为“倒霉”）。在湘超决赛的关键时刻，她们身着统一应援服惊喜现身观众席，不仅带动全场气氛，还与球迷互动高呼助威口号，成为赛场外一道亮丽风景线。不少观众表示，她们的出现不仅增添了赛事娱乐性，也让本土文化以更年轻、更接地气的方式融入体育盛事。业内人士认为，“背时女团”的跨界亮相，体现了体育与网络文化的深度融合，也为地方赛事IP注入了新的活力与关注度。
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