Diamonds were once hailed as ‘a girl’s best friend’ and the ultimate symbol of eternal value. Yet in recent years, this myth of diamond investment has rapidly unraveled. First, natural diamond prices have been in steep decline—wholesale prices dropped by over 40% since 2023, with some high-quality one-carat-plus stones losing half their value. Second, lab-grown diamonds have surged in popularity. Chemically and physically identical to mined diamonds, they cost only one-fifth to one-third as much and are produced more sustainably and ethically—appealing strongly to younger, value-conscious consumers. Moreover, traditional marketing slogans like De Beers’ ‘A Diamond Is Forever’ no longer resonate with today’s rational buyers. Compounding the issue, resale markets for diamonds remain illiquid and lack standardized valuation systems, making real-world resale extremely difficult. In essence, diamonds are not investments but heavily marketed luxury goods. As consumer awareness grows and markets mature, the illusion of their inherent value has all but vanished.
曾几何时，钻石被视为“永恒的象征”和“最保值的奢侈品”。然而近年来，这一“保值神话”正迅速崩塌。首先，天然钻石价格持续下跌。2023年以来，全球天然钻石批发价跌幅超过40%，部分1克拉以上高品质钻石价格腰斩。其次，实验室培育钻石的崛起对市场造成巨大冲击。其物理、化学性质与天然钻石几乎一致，但价格仅为后者的1/5至1/3，且生产过程更环保、透明。消费者尤其是年轻一代，越来越倾向于性价比高、道德感强的选择。此外，戴比尔斯等传统巨头营销策略失效，“钻石恒久远”的广告口号难以再打动理性消费者。再加上二手钻石流通困难、缺乏统一估价体系，导致其实际变现能力极低。综合来看，钻石并非投资品，而是一种高度依赖品牌营销的消费品。当市场回归理性，其“保值”光环自然褪去。
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