Recently, news of a man who purchased a 25-year iQiyi VIP membership but faced difficulties obtaining a refund has drawn widespread attention. According to reports, the user bought the 25-year Gold VIP membership through a third-party platform years ago, paying several thousand yuan upfront. However, when he recently requested a refund due to changes in platform policies and account-related issues, his requests were repeatedly denied. iQiyi stated that, per its membership terms, virtual goods are non-refundable once purchased, and long-term memberships must comply with current platform rules. The user argues that such restrictions were not clearly disclosed at the time of purchase and questions the fairness of a 25-year subscription—an unusually long duration—highlighting information asymmetry. This case reveals risks associated with long-term digital subscriptions: consumers may be lured by promotions into making large upfront payments, while platforms frequently update their terms without adequate consumer safeguards. Experts advise users to exercise caution with ultra-long memberships and urge platforms to enhance transparency in their terms and establish fairer refund and dispute-resolution mechanisms to protect consumer trust and rights.
近日，一则‘男子充值爱奇艺会员25年却遭遇退费难’的新闻引发广泛关注。据报道，该用户在多年前通过第三方平台一次性购买了长达25年的爱奇艺黄金VIP会员服务，总费用高达数千元。然而，随着平台政策调整及账号使用问题，用户近期申请退款时却屡遭拒绝。爱奇艺方面表示，根据其会员服务协议，虚拟商品一经售出概不退换，且长期会员权益需符合当前平台规则。用户则质疑，当初购买时并未明确告知此类限制，且25年服务周期远超常规，存在信息不对称问题。此事暴露出数字消费中长期订阅服务的风险：一方面，消费者可能因促销诱惑一次性支付大额费用；另一方面，平台规则变动频繁，用户权益保障机制尚不完善。专家建议，消费者应谨慎对待超长期限的会员充值，平台也应提升条款透明度，并建立更合理的退费与协商机制，以维护市场信任与用户权益。
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