In recent years, the term ‘budget skiing’—or ‘qiong hua’ in Chinese—has gained rapid popularity among young skiers. It refers to participating in skiing at minimal cost by carpooling, staying in hostels, bringing their own food, renting second-hand gear, or even ‘freeloading snow’ (using free slopes or non-operational hours). This approach challenges the long-held perception of skiing as an exclusive sport for the middle class.Through social media, this grassroots movement has fostered a strong community, lowering entry barriers and pressuring ski resorts to introduce more affordable packages. As a result, skiing is shedding its elitist image and becoming increasingly accessible and mainstream. ‘Budget skiing’ reflects a new consumer mindset: rejecting brand markups in favor of value and authentic experiences. More than just a financially pragmatic choice amid economic pressures, it’s also a subtle rebellion against mainstream consumer culture—reclaiming skiing as a joyful, inclusive outdoor activity rather than a status symbol.
近年来，‘穷滑’一词在年轻滑雪爱好者中迅速走红，指的是以极低成本参与滑雪运动的生活方式。这群年轻人通过拼车、住青旅、自带干粮、租用二手装备甚至‘蹭雪’（利用非营业时间或免费雪道）等方式，打破滑雪作为‘中产专属运动’的刻板印象。他们不再将滑雪视为身份象征，而是追求纯粹的户外乐趣与社交体验。随着社交媒体的传播，‘穷滑’文化逐渐形成社群效应，不仅降低了滑雪门槛，也倒逼滑雪场和相关产业调整定价策略，推出更多平价套餐。这种趋势正在瓦解传统中产对滑雪的话语权，使其从‘高冷小众’走向大众化、日常化。某种程度上，‘穷滑’代表了一种新型消费观：拒绝为品牌溢价买单，重视性价比与真实体验。它不仅是经济压力下的务实选择，更是一种对主流消费文化的温和反抗，让滑雪回归运动本质，也让年轻人在有限预算中找到自由与快乐。
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