Recently, the Harbin Municipal Bureau of Culture and Tourism announced the upcoming launch of a new city IP character—’Mr. Erbin Snowman’—drawing widespread attention. As a symbolic figure representing the ‘City of Ice and Snow,’ Mr. Erbin Snowman integrates Harbin’s distinctive ice-and-snow elements, European-style architecture, and the city’s warm, hospitable spirit. Designed as a lovable snowman, he wears a red-and-white knitted hat and a scarf embroidered with the iconic Saint Sophia Cathedral, blending childlike charm with strong local cultural identity.Mr. Erbin Snowman will serve as an official tourism ambassador, appearing at major events such as the Harbin International Ice and Snow Festival and the Asian Winter Games. He will also be featured in a range of cultural and creative merchandise, digital collectibles, and interactive experiences, aiming to tell Harbin’s ‘Ice City Story’ in a youthful and globally appealing way. This initiative marks a strategic move by Harbin to deepen cultural-tourism integration and establish a powerful winter tourism IP, enhancing its global presence in the ice-and-snow travel market.The character is scheduled to officially debut in December 2024, accompanied by an integrated online-offline promotional campaign to share Harbin’s icy allure and human warmth with audiences worldwide.
近日，哈尔滨文旅局宣布即将推出全新城市IP形象——‘尔滨雪人先生’，引发广泛关注。作为冰雪文化之都的代表性符号，‘尔滨雪人先生’融合了哈尔滨独特的冰雪元素、欧式建筑风格与热情好客的城市气质。其形象设计以憨态可掬的雪人为原型，头戴红白相间的毛线帽，围巾上绣有索菲亚教堂图案，整体造型既童趣又富有地域文化特色。‘尔滨雪人先生’不仅将作为城市旅游宣传大使亮相各大节庆活动，如哈尔滨国际冰雪节、亚冬会等，还将衍生出系列文创产品、数字藏品及互动体验项目，旨在通过年轻化、国际化的方式讲好‘冰城故事’。此举被视为哈尔滨推动文旅融合、打造冬季旅游超级IP的重要举措，有望进一步提升城市在全球冰雪旅游市场的影响力。据悉，‘尔滨雪人先生’将于2024年12月正式上线，届时将同步启动线上线下联动推广计划，让全球游客感受到哈尔滨的冰雪魅力与人文温度。
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