Recently, Moutai Eco-Agriculture Company officially launched several new products under its ‘Youmi’ (Yomi) series, further expanding its presence in the fruit wine and healthy beverage market. As a key subsidiary of Kweichow Moutai Group, Moutai Eco-Agriculture leverages the parent company’s strong brand reputation and advanced brewing expertise to develop fruit-based beverages centered around blueberries and other local specialty fruits. The new lineup includes blueberry craft fruit wine, low-alcohol sparkling fruit wine, and a sugar-free light-drink series. These products not only uphold Youmi’s core philosophy of naturalness and wellness but also feature enhanced taste profiles, modern packaging, and broader consumption scenarios—catering especially to younger consumers who favor low-alcohol, visually appealing, and guilt-free drinks. Made from premium blueberries sourced locally in Guizhou Province and crafted with modern fermentation techniques, the new offerings retain the fruit’s natural flavors while delivering greater complexity and drinkability. Moutai Eco-Agriculture stated that it will continue to invest in eco-agriculture and health-focused consumer products, transforming regional agricultural specialties into high-value goods and supporting rural revitalization and sustainable development.
近日，茅台生态农业公司正式发布多款“悠蜜”系列新品，进一步拓展其在果酒及健康饮品领域的布局。作为贵州茅台集团旗下的重要子公司，茅台生态农业依托茅台集团强大的品牌影响力与酿酒技术优势，聚焦蓝莓等特色水果资源，打造以“悠蜜”为核心的果酒产品线。此次推出的新品包括蓝莓精酿果酒、低度气泡果酒以及无糖轻饮系列，不仅延续了“悠蜜”一贯的天然、健康理念，还在口感、包装和消费场景上进行了全面升级，更贴合年轻消费者对低酒精、高颜值、轻负担饮品的偏好。新品采用贵州本地优质蓝莓为原料，结合现代发酵工艺，在保留水果天然风味的同时，提升产品的层次感与适饮性。茅台生态农业表示，未来将持续深耕生态农业与健康消费赛道，推动地方特色农产品向高附加值产品转化，助力乡村振兴与可持续发展。
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